Monday, January 4, 2010

Character design, mascots

Reinvent a pre-1980 mascot for current marketability.
"Mr. Wonderful's Surprise " was a cereal created in the mid-70's by general mills. I really enjoy the original characters completely spontaneous clothing (not to mention the para-scope hat). not to mention the awkward potential for sexual innuendo (Creamy vanilla filled puff balls), why does he have to hold two? Its not hard to see why this wouldn't be acceptable for kids now or in the 70's. I took a prevalent Willy Wonka, lucky charm aesthetic and tried to adapt his unique clothing to the character. Composing him not to look to realistic to be creepy for parents or kids, and just plain ecstatic about cereal was a good challenge.

Capture the Dachshunds personality and illustrated it as a ad for various magazines only using the companies name "Mason."
This project was very rewarding as I had not used digital painting over my pencil mark in some time. I have not experimented with text, and found this very suiting. Mason, a dog brought into our class to sketch had a dashing and very curious character and seeing him stand up really captured that behavior.

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